SEO Keywords
Monday, February 16th, 2009Today as I was working on the keyword list for a client, I was reminded of how we, the SEO Specialists think, and how the client thinks.
I always ask the client, “what phrases do you feel a prospective customer would type in a search engine to find your products and services?” The answers I usually get show me just a how little most businesses know about Internet Search.
When I presednt them with the proposed SEO Styrategy and they read the keyword phrases and say, “Nobody searches like that!” I am again reminded of their lack of knowledge of what is really required.
It all takes me back to managing the client’s expectations.
