SEO for Real People

One of the hottest topics is whether or not content has a great affect on your rankings. I have heard Matt Cutts et al at Goggle say time after time that “content is king.”  How can you argue with that? Yet day in and day out while researching on the Internet, I see countless websites that have content that reads like garbage. Why? Because the author is obviously writing for the search engine algorithm and not the audience.

Resist temptation and write for your audience. You will be rewarded for it. It’s a darn better risk that the outcome of being penalized if the search engine thinks you are doing otherwise.