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Why SEO?

The first question you may ask when approaching this endeavor is, "What exactly is SEO?" and "Why do I need an SEO Services Specialist?"

Simply stated, organic search engine optimization, or SEO, is a set of accepted best practice processes that enable or empower your website page or pages to rank as high as possible in organic or natural search engine results pages queries. The reason you need an SEO Specialist on your team is because that is what they focus on, specialize in and have experience doing. That is the main reason we chose the name for our company, "Nothing But SEO!"

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How? After performing some serious analysis for your keyword phrases the page content and the code behind the page, along with other things off-site, are edited in an attempt to get you better rankings.

You may have seen the term search engine results page, or SERP, on this site or elsewhere and wonder what that is. A SERP is the page that displays after you have entered the words you wish to search for in the search box and press the <Enter> key or click on another action button to obtain your results.

Using Google as an example, when your results are displayed, you may notice that across the top (for as many as 3 and maybe none) and down the right-hand side there are some results in a shaded area. The color of the shading will vary from display to display. The particular results are called Sponsored Links or Paid Search. Companies and individuals bid for placement in these areas to have their "ad" displayed. Every time you click on one of them it costs the "advertiser" money.

The main body of the SERP, to the left side, is where the organic or natural results are displayed. This is the area where SEO affects the placement. You can learn this and other SEO tid bits and factoid's by signing up for our Free Monthly Newsletter.

Besides the page copy, code behind the page and off-site efforts, one other item that will affect how soon and where you rank is the "age" of your site. that is to say when the URL was first registered. Because hundreds of thousands of websites come and go, search engines weigh in on age in order to preserve storage space for "mature" sites, or sites that have stuck it out. What is that magic number? Some say 6 months, others say more, some say less. In Google-speak, this time bandit is referred to as "the sandbox."

The waiting period is why you may not see your SEO Strategy have any effect for a while. The waiting period is debated and discussed all over the SEO community. Does it exist? We say in a way it does. You can get ranked right away on a just registered domain, with a single page of content, and no back links for a keyword phrase that has no search traffic and a lot of competing pages. But what good is it! If there is nobody searching for the keyword phrase, who cares!

But of all the things that will affect your rankings, relevance is the most important. And what is relevant to you is not always relevant to someone else, possibly not even your competition. Things that may be considered relevant are product model, geographical location, color, style, size, and cost to name a few.

And to get listed you need one-way back links. Get started immediately with a good Link Back Campaign to boost your relevance and your rankings.

Read about SEO Relevance, Top 10 Myths About SEO and Google Authority.

The other thing about SEO-101 that you should consider is whether or not the people doing your search engine optimization have any ethics. We subscribe to and abide by the SEO Code of Ethics.

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