Improve Your Web Site Rankings
How? After performing some serious analysis for your keyword phrases, I create or edit the necessary code, suggest or write on-page content, work to get you off-site backlinks and Tweet about your site.
You may have seen the term search engine results page, or SERP, on this site or elsewhere and wonder what that is. A SERP is the page that displays after you have entered the words you wish to search for in the search box and press the <Enter> key or click on another action button to obtain your results.
Using Google as an example, when your results are displayed, you may notice that across the top (for as many as 3 and maybe none) and down the right-hand side there are some results in a shaded area. The color of the shading will vary from display to display. The particular results are called Sponsored Links or Paid Search. Companies and individuals bid for placement in these areas to have their "ad" displayed. Every time you click on one of them it costs the "advertiser" money.
Here's a screen capture and explanation of a Google search result page for the term "us navy"
The main body of the SERP, to the left side, is where the organic or natural results are displayed. This is the area where SEO affects the placement.
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Besides the page copy, code behind the page and off-site efforts, one other item that will affect how soon and where you rank is the "age" of your site. that is to say when the URL was first registered. Because hundreds of thousands of websites come and go, search engines weigh in on age in order to preserve storage space for "mature" sites, or sites that have stuck it out. What is that magic number? Some say 6 months, others say more, some say less. In Google-speak, this time bandit is referred to as "the sandbox."
The waiting period is why you may not see your SEO Strategy have any effect for a while. The waiting period is debated and discussed all over the SEO community. Does it exist? We say in a way it does. You can get ranked right away on a just registered domain, with a single page of content, and no back links for a keyword phrase that has no search traffic and a lot of competing pages. But what good is it! If there is nobody searching for the keyword phrase, who cares!
But of all the things that will affect your rankings, relevance is the most important. And what is relevant to you is not always relevant to someone else, possibly not even your competition. Things that may be considered relevant are product model, geographical location, color, style, size, and cost to name a few.
And to get listed you need one-way back links. Get started immediately with a good Link Back Campaign to boost your relevance and your rankings.
Read about SEO Relevance and Google Authority Links.
The other thing about SEO that you should consider is whether or not the people doing your search engine optimization are ethical. I subscribe to and abide by the SEO Code of Ethics.
Increasing your website traffic is done through precise, methodical actions. It's not by chance or haphazard changes. No, it's is a methodical process where specific actions are taken and results measured to obtain expected results. What's more, I don't take any action without knowing what the results should be. I use many of my own sites to test and evaluate action/reaction before ever trying it on your pages.
You come to me to increase your website traffic and that's what I do through the processes I have learned over the years and updated these processes through daily education and training from a variety of sources.
Let's get started today, building your SEO strategy to get your message out to the masses.
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