The web search goal for most companies is to “Google” your product or service and find your website at the top of the results page, or even to “own” that page with multiple results pointing to your company’s presence across the web. The best way to accomplish this – and maintain it – is through proper, current and effective Search Engine Optimization (SEO).
The key information on this page includes tips on how to prepare both you and your site for a competent SEO campaign. How to choose the right keywords, how to analyze your competition, what site submission involves and how it is best accomplished, when and why and how to monitor your search engine ranking, complete with search engine optimization tools and aids. This site covers all basic and advanced strategies and the common mistakes to be avoided.
While our roots are grounded in search engine optimization, our agency has continually evolved with the industry to ensure we provide clients with the outstanding results that helped us become a leading search engine marketing company in the first place. It’s been our experience that the most successful Internet marketing campaigns incorporate a strategic blend of tactics—from technical search engine optimization and content creation to link earning , PPC , email , and social media marketing And while we do it all, our digital marketing campaigns are always custom-tailored to your company’s specific needs and goals—something not all digital marketing agencies provide.
Extensive in-depth keyword research reveals very specific search terms that people enter into the search engines when conducting a search. Research is completed for each and every one of our clients websites, and it is supplemented by continued research on a monthly basis. This results in high quality on-page search engine optimization. True SEO at it’s core. Sounds like a logical approach, right? You might even expect all SEO firms to take this professional, yet fundamental and logical approach, but they don’t. The reality is that almost every site we compete with, including other search engine optimization company websites, have not covered the fundamentals. Almost every website we see has very poor on-page optimization.
Simply stated, focuses on web design methods that can help a site get listed higher on a page of search results. “White hat” optimization methods focus on first creating great content, then finding ways to make it more accessible to the search engines. Although there is certainly a focus on keywords and what people might search for, the primary focus is on creating great content for your site visitors , not specifically for the search engine spiders. A reputable SEO service such as The Fowler Group will use proven methods that adhere to the guidelines of the major search engines, instead of looking for ways to “trick” the system with questionable SEO techniques.