Diligent SEO Keyword Research is the Backbone of Every Successful SEO Strategy
It is the keywords that are the driving force; they are synonymous with the words in the search phrases that people enter in the search engines to find the things they want.
Select the wrong keywords and you can wind up in oblivion. Select the right keywords and you establish the cornerstone to building a successful SEO strategy.
You will use your keywords in every piece of your SEO strategy ;
- Title tag
- Description tag
- Keyword tag
- Page file name
- Page title
- On page copy
- Link campaigns
- Press releases
- Forum topics
- Forum posts
- Blog's
- All marketing materials
In everything you do, you will use one or more of your chosen keywords and they will have an effect (good or bad) on your success.
Choosing the Right Keywords
That is part of the science of conducting SEO research. Someone can tell you how to do it and on you go. Tell 10 people how to do it and you will see several of them do it a little differently. Even if everyone performed the mechanics the same, how someone sees the data and determines its usefulness is unique to them. And even then there can be some who get caught in "analysis paralysis."
There are several factors you have to consider and assign weight to them to be used in making your decisions. Factors such as relevance, average number of times the search term was used, was the source providing you with pay-per-click statistics or natural search results, what is the difference, are results from last month more or less important than the yearly average, are seasonal values important, what is the correct range of values to consider, how many competing pages, how does the competition weigh in?
Those are not all of the factors to consider, just some of the ones you will need to consider. Get a Free Site Analysis, No Obligation - Free Quote and Analysis
When choosing your keywords, seek the assistance of SEO Professionals. Don't leave your success to guess work.
While doing your search for an SEO Specialist to prepare your SEO strategy you may have come across one or more that guarantee ranking on page 1 or ranking number 1 for certain keyword phrases.
Anyone can do that if you choose a keyword phrase that has no search volume. If the phrase has no search volume, what good is it to you? You can rank number 1, 2 AND 3, and if nobody is using that search term... oh well, put that one on a nice certificate of accomplishment and ride those customer sales all the way to bankruptcy.
Keyword Research is just one piece of engineering your SEO strategy. Please choose who you work with wisely. The damage an untrained and inexperienced person can do to your site may take a lot longer to repair than you might imagine. Contact me today and see how I will help you.
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